Collaborations between lifestyle brands have become essential in the fashion landscape. Last to remember? Gucci X Adidas. So, what can we expect from such a dream duo? Retro Adidas silhouettes with a touch of Gucci eclecticism. Yes please.
Retro sportswear is definitely having a moment right now. Fashion research platform Lyst reported a 27% increase in searches for retro-inspired sneakers year-on-year, with Adidas’ Samba and Gazelles and Nike’s Cortez ranking among the most popular styles. Meanwhile, at Depop, searches for “retro tracksuit” jumped 45% month-over-month.
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Even in the vogue desks, the sold-out collaboration between British designer Grace Wales Bonner and Adidas have usurped Manolos in the shoe stakes, and the sound of ’80s tracksuits is a common sound in the hallways.
“Vintage sportswear is much more like ready-to-wear than modern technical sportswear. It is often more sophisticated because it gives the impression of having been cut and fitted, which adds to the refinement daywear,” says Naomi Smart, Trade Director at British vogue. “The first time I wore tracksuit bottoms with heels to fashion week was laughed at – and that was only a few years ago. Now you see it everywhere.
Repeat after me: there’s nothing scary about looking like a 70s gym teacher. The key to nailing it? Adopt the high-low look. Wear your tracksuit bottoms with a well-structured blazer and swap trainers for heeled mules. Or, change up your costume with colorful sneakers.
Not convinced? These coins will make you a convert.
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