A story of Kanye West’s all-red sneakers


To the uninitiated, tomorrow’s adidas YEEZY FOAM RUNNER “Vermillion” drop might look like Ye’s – the being formerly known as “Kanye West” – displaying an affinity for bold red shoes for the first time, but This is not the case.

The former presidential candidate helped popularize all-red shoes in the mid-2010s with sneakers he designed or co-signed. As written in GQ in 2015, “the red on red kicks have become more of a scarlet letter of hype” than a new style move, “but Ye is in another position to bring them back to the forefront. fashion and streetwear.

Ahead of YEEZY FOAM RUNNER’s next release, here’s a look at Ye’s story with red sneakers.

While he must have owned shoes with red accents before 2007, the creator of “DONDA” sent countless internet users on a search frenzy when he wore a pair of high top double-strap shoes in the music video for “Stronger” , the second single from “Graduation.” Ye also wore the predominantly red sneakers when he appeared at the Summer Jam that year, which ultimately led the internet to discover that they were the Ato Matsumoto cowhide boots.

Designed in Japan and retailing for $ 500, the pair never caught mainstream attention to other shoes worn by frontman adidas YEEZY, but its influence on Ye’s taste has stood the test of time. time.

With the help of Nike, the world discovered the first Air Yeezy on April 4, 2009. Three months later, the man formerly known as “Mr. West” launched an all-red sneaker in collaboration with Louis Vuitton Without a doubt the most eye-catching of the six Ye pairs designed for the French fashion house, the limited low-cut proposition has become one of the most sought-after shoes associated with the 44-year-old. Fortunately, other styles are ruby ​​in color. followed.

Whether you subscribe to it or not, countless trends from the past 20 years can be traced to the being formerly known as “Kanye West”. Before everyone from your favorite celebrity to your next door neighbor fell in love with the Air Jordan 1, Ye was walking the streets of New York and Paris in the 2001 versions of the first signature sneaker from Michael Jordan. In the early 2010s, Nike Air designer Yeezy occasionally took a break from the original colourways of the first handful of # 23 models to wear general versions like the Nike Air Max 90 Hyperfuse “Independence Day”. Immediately, #fitpics featured fans everywhere mimicking Ye’s look at the time: an understated wardrobe – usually all-black – paired with an all-red sneaker.

While Air Max’s bold offering came out first, it was reminiscent of the “Red October” design that the Chicago creation debuted in June 2013. Nike probably didn’t expect the AM 90 is becoming so coveted (the pairs still commonly sell 300% above their retail price in the secondary market), but they have capitalized on consumers’ thirst for all-red shoes. Over the next year, many Nike Sportswear models received a triple red makeover – other brands joined in on the fun as well! And while fresh for now, these offers have undoubtedly been overshadowed by one pair in particular.

February 9, 2014 is a date that will forever remain in infamy.

To the internet’s surprise, the Swoosh released the third and final colorway of Ye’s Nike Air Yeezy II months after announcing its partnership with adidas. The sneaker had been teased for months, having debuted during Kanye’s then-Governor’s Ball performance in June 2013, and was reportedly scrapped as Ye left ship before the end of that year. Before exchanging checks for stripes, “Mr. College Dropout” wore the “red Octobers” throughout his promotional tour and tour for “Yeezus,” his sixth studio album. Ye was unhappy with the powers of the fashion (capital letter “F”) in play, and the polarizing 10-piece collection captured both his frustration and his “IDGAF” attitude of the time. Coupled with spiked leather jackets, Maison Margiela decorative masks and heavy Cuban link chains, the all-red Air Yeezy II helped the “Bound 2” rapper make a statement wherever he went.

Undoubtedly one of the most popular shoes of the past two years, the slip-on YEEZY will sport Ye’s first all-red design in seven years. The porous slip-on favored tonal colourways, but the “MX” styles demonstrated the maturity of the model for experimentation. Production numbers for the eye-catching pair were not disclosed by the brand, but it’s likely that Ye’s first “Red October” offering with adidas will be more available than his effort with Nike. However, three things are certain: 1. The “Vermillion” option was long overdue; 2. It will sell instantly; 3. The being formerly known as “Kanye West” has added another count to his unparalleled legacy.

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