Continuing its focus on women, Jordan Brand has leveraged Bephies Beauty Productsfounded by co-owner of Union Los Angeles Beth “Bephie” Gibbsto reinvent the Air Jordan 7. The Bephies Beauty Supply x Air Jordan 7 SP releasing later this year will celebrate the 30th anniversary of the iconic shoe model.
Founded in 2020, Bephies Beauty Supply is a women-focused streetwear brand that aims to build a community to support LGBTQ+ women of color and creatives. The BBS push served to highlight an emerging view of beauty and fashion through an inclusive lens.
Centered around a bold mix of “Sanddrift/Malt/Turf Orange/Peach Cream,” the women’s exclusive Bephies Beauty Supply x Air Jordan 7 SP outfits the court model with mesh inner booties. The updated interior comes with drawstring toggle fastening systems that work with traditional lacing.
Along with the Jumpman graphics on the ankle boots, branding comes in the form of toe embroidery, mini Swooshes, Nike Air Huarache branded “AIR JORDAN” TPU heel tabs, rubberized badges to the rear and printed insoles. Elevating the shoe are semi-translucent soles.
Priced at $210, the Bephies Beauty Supply x Air Jordan 7 SP is set to release on August 25th.
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