Billie Eilish has teamed up with Nike for a Vegan Air Jordan collaboration
Vegan singer Billie Eilish is working with Nike to release a leatherless Air Jordan that will feature her signature green slime, and we got a glimpse of the kicks before the drop. The color “Ghost Green” reflects the iconic sneakers of Nike Don C Legacy 231 and “Gatorade”, chosen by Eilish during a feature film in 2019 with Complex. The sneakers are said to be completely vegan due to Eilish’s constant herbal activism as well as Nike’s recent sustainability measures.
Eilish’s next iconic shoes were first leaked on the internet when PVA Sneakers posted photos of the collaboration on Instagram. The new sneakers will feature Eilish’s name and the singer’s Blohsh stick logo. The Nike Air Jordan “Ghost Green” will be entirely monochrome, bringing consumers and fans of Eilish the vibrant green that the superstar adores.
Nike’s existing Air Jordan designs currently implement a blend of synthetic leather and animal origin. However, some more modern varieties of the shoe, most notably the Jordan Flight Flex, use 100% synthetic material, making it a completely durable and plant-based shoe. Although Nike has yet to release material information for the shoe, celebrity mother Maggie Baird shared an Instagram story claiming the next Air Jordans will be vegan.
This month, Eilish discussed climate change and “how to think globally and act locally” alongside marine biologist and Ocean Collectiv CEO Ayana Elizabeth Johnson during a report with Nike. The sustainability feature comes on the heels of the new take on the shoe collaboration, giving consumers reason to believe that the new Air Jordan will source fully sustainable materials.
The Nike feature has addressed a variety of issues in the fashion industry and global climate policy. The two discussed the future of the fashion industry and the importance of environmental activism and the climate crisis. Eilish pointed out that “you don’t have to be called an activist to talk about what’s right”.
“Raise your voice, live and vote your environmental values, and change the status quo for climate justice, sustainable fashion and climate policy,” Johnson wrote.
Eilish x Nike Air Jordans collaboration set to launch on September 30, according to insider news site zSneakerHeadz.
A recent study by Future Market Insights found that the demand for sustainable footwear is growing rapidly. The report explains that consumers have become more aware of the eco-friendly practices that large shoe companies have adopted, seeking footwear products that are both cruelty-free and healthy for the planet. Footwear companies such as Nike have innovated in their product selection to offer several leather substitutes to meet changing consumer demands.
“With changing consumer preferences in mind, most businesses should focus on sustainability. Some of them will also include plant-based materials for shoe manufacturing to gain a competitive advantage, ”said an analyst from Future Market Insights.
Earlier this summer, Nike revealed it will be launching new variations of its shoes using the pineapple-based leather from vegan brand Pinatex. The “Happy Pineapple” collection revealed new versions of the company’s iconic shoes, including the Nike Air Max, Air Force 1 and Air Max 90. The vegan leather-based shoes reflect Nike’s sustainability efforts over the years. recent years, featuring inventive plant-based materials to replace conventional animal leather.
Eilish also just co-chaired the 2021 Met Gala, where she wore a dress by iconic designer, Oscar de la Renta. The vegan musician demanded that the brand end all fur sales so that she could wear the dress. The fashion brand confirmed the company-wide fur ban last month, in line with Eilish’s sustainability stipulations.