European airline ditches high heels for Nike sneakers
The new low-cost airline uniforms are presented this month.
A low-cost European airline is ditching high heels, blouses and pencil skirts for its flight attendants in an attempt to make the working environment more comfortable for the crew.
Instead, SkyUp Airlines presents the Nike Air Max 720 and a loose suit with pants, a white t-shirt and a silk scarf.
The changes will take effect later this month, and Alexandrina Denysenko, senior flight attendant for the Ukrainian airline, told Reuters that couldn’t happen soon enough.
“Heels are nice, I don’t dispute that, but the feet suffer and swell at the end of the flight. Sneakers are absolutely cool, ”Denysenko said.
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The safety factor was also an issue for her: “God forbid, but if a crew has to land in the water and evacuate, the heels can damage the ladder and it will not be very comfortable to swim in. skirt.
SkyUp Airlines follows a trend for airlines to move away from the more formal look of the crew, especially female staff. Virgin Atlantic ditched its mandatory makeup requirements for flight attendants in 2019, while Japan Airlines and Norwegian Air ditched high heels for flats.
SkyUp, which flies to 34 scheduled year-round and seasonal destinations from Ukrainian airports, announced the changes earlier this year and at the time Marianna Grigorash, head of SkyUp Airlines’ marketing department, said it was high time.
“Before creating a new concept in collaboration with Frame Fashion Consultancy, we looked at the history and analyzed the overall evolution of the uniform of flight attendants since the early 1930s. of the role played by the flight crew ”, declared Grigorash.
“Times have changed, women have changed, so unlike conservative classics, heels, lipstick and bun, a new, more modern and comfortable image of a ‘champion’ has emerged. Freedom, natural beauty, individuality, no patterns and sneakers that everyone “would like to fly” in.
Flight attendant uniforms made the news earlier this year here in Aotearoa when Air New Zealand released a video of the outfits over the years.
From a WWII-inspired military-style ladies’ costume to a colorful mini dress dubbed the “Jellybean” and outfits criticized for making the cabin crew look like characters from the cult sci-fi series of the years 60 Thunderbirds, the uniforms of the national carrier have always provoked a reaction.