Flow Original Celebrates the New Generation of Sneaker Culture and Style Creators


Long before iconic silhouettes and special makeup dominated the sneaker landscape, black, brunette and Asian communities were at the forefront of arts, culture, and style conservation around the world. Before algorithms dictate which pairs get stolen, some of the biggest fans lined up for a drop in the middle of the night were Latin – and sneakers weren’t something they stumbled upon.

Whether it’s Bronx kids ironing big shoelaces on their toes before heading to a Kool Herc show or LA natives declaring Cortos (Nike Cortez) the official shoe of the city – sneakers have been an intuitive tool of subversive expression in the face of erasure. It meant you knew what was going on and made up your mind to choose the life of a style designer and a mood maker. G’d up from the feet up, countless pioneers have marked the athletic shoe industry and the history of American style.

Today, a new generation of innovators is eager to make their own impact and represent the cultural changes taking place on a global scale. To help with this endeavor, Foot Locker steps in to identify the men and women who are using their unique voices to shape the future of style and fashion.

2021 original flux class

During our Heritage Month, Foot Locker’s Flow Original Clase ’21 will provide accessories to the first class of Latin sneakers by celebrating the talent found in our community. This includes 12 designers from all walks of life – from fashion designers and photographers to stylists and entrepreneurs.

The creators of this year’s Flow Original Clase ’21 are Edgar Berlanga, Haylee Ahumada, Nees Calderon, Rachel Gomez, Manny Rodriguez, Redd Carreras, Evelyn Escobar, Daniel Moon, Mel Depaz, Christian Vazquez, Francis Montoya and Juan Veloz.

Half of the dozen designers are designers and business and fashion leaders. Vázquez is the founder of streetwear label Famous Nobodys. Montoya is the Founder and Creative Director of streetwear brand Perico Limited. Rodríguez is the co-founder of Chicago streetwear store Jugrnaut. Gómez is the founder of Viva La Bonita, a women’s streetwear brand steeped in empowerment. Nees Calderón is the founder of The Very Clean and Carreras is the founder of the indie-streetwear brand Details Matter.

These fashion names are joined by hairstylist Daniel Moon, makeup artist Haylee Ahumada, visual artist Melisa Depaz, photographer Juan Veloz, boxer Edgar Berlanga and entrepreneur Evelyn Escobar.

Each of these creators live by the manifesto that guides them through the challenges they may face as they move forward to achieve their goals. In doing so, creators do not subscribe to what the general public dictates. Their Latin heritage is a big reason they can persevere and find the passion within themselves to get the job done.

“We celebrate our resistance through existence, and our differences are what unites us,” the Foot Locker manifesto reads. “Using vibrations as an opportunity to come forward for our community. ”

It is through their determination and dynamism that these creators have a lasting effect on the culture. With the help of Foot Locker, nothing stops their aspirations.

Foot Locker is committed to serving the Latin community through empowerment and education opportunities. By partnering with independent brands throughout the year, Foot Locker emphasizes diversity and representation. With Flow Original Clase ’21, they put these trendsetters in the spotlight to showcase their accomplishments and create a positive influence in their neighborhoods and beyond.

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