Kanye West ends 2-year partnership with Gap for breach of contract
Kanye West says he’s breaking up with The Gap.
A lawyer for Kanye West, who goes by the name Ye, told The Associated Press that a letter was sent to the clothing chain on Thursday asking for termination of the contract between Gap and West’s company, Yeezy.
The shock comes just over a year after Yeezy’s first item, a blue puffer jacket, appeared in Gap stores. The deal was announced in June 2020.
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“Gap left Ye no choice but to terminate their collaboration agreement due to Gap’s material non-compliance,” Nicholas Gravante, West’s solicitor at Cadwalader Wickersham & Taft, said in a statement. emailed to the AP. “You have tried diligently to resolve these issues with Gap, both directly and through counsel. He didn’t go anywhere.
Gravante said Gap’s failure to meet the terms of the contract was costly. He said West plans to start opening Yeezy retail stores.
Gap could not immediately be reached for comment on Thursday.
The San Francisco retailer hoped the partnership with West would resonate with customers in a period of declining sales. For Yeezy, being in more than 1,100 Gap stores globally would have put its brand in front of more people.
West had a history with Gap. He worked at one of his stores in Chicago as a teenager. And he told Vanity Fair magazine in 2015 that he wanted to be the brand’s creative director.
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