Kanye West Says Michael Jordan Won’t Meet Because Of ‘Facts’ Lyrics


On New Years Eve 2015, Kanye West released a song called “Facts” which features a chorus that promotes his Yeezy sneakers while targeting Michael Jordan’s Jumpman brand: “Yeezy, Yeezy, Yeezy just jumped. over Jumpman. Apparently MJ took this personally.

Last week, West appeared on REVOLT’s Drink champions on YouTube and discussed the lasting effect of this track. He says he tried to meet the NBA legend, but Jordan won’t see him.

“Jordan still doesn’t want to meet with me,” West said. “I’m trying to meet Michael Jordan, it’s like ‘Man, this is a song, man.'”

Jordan’s competitiveness in everything from basketball to golf to, in this case, sneaker sales, is no surprise. This became even more evident with the 2020 documentary series The last dance, which still resonates throughout the basketball community.

Now, one of the world’s most notable musicians has seemingly put on MJ’s bad side with just one chorus.

“Facts” was more about opposing Nike, not Jordan in particular. In 2009, the rapper made his first foray into the sneaker game when he released the Air Yeezys with Nike. He was the first non-athlete to sign a sneaker deal with the company. He released a second edition of the sneaker in 2012, before overtaking rival Adidas, with whom the main line Yeezys took off the following year.

After signing with Adidas, West explained his decision in an interview with Hot 97, comparing it directly to the deal between Jordan and Nike.

“I said, ‘Well, I need royalties’. It’s not even like I have a joint venture. At least give me royalties, ”West said. “Michael Jordan has five percent and this business is $ 2 billion. He makes $ 100 million a year with five percent royalties. Nike told me,“ We ​​can’t give you royalties because you are not a professional athlete. “I told them, ‘I’m going to the Garden and I’m playing one-on-one. I am a performance athlete. “

“I accepted the contract with Adidas because I have royalties and I have to support my family… I’m going to be the first hip-hop designer and because of that I’m going to be bigger than Walmart, ”West continued.

Bigger than Walmart may be overkill, but the Yeezys thrived under Adidas, achieving $ 1.7 billion in sales in 2020 according to Forbes. Of course, like Launderer report notes, this is only a fraction of what Jordan Brand makes Nike.

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