KAWS x ‘Fortnite’ collaborate on ‘Companion’ skeleton skin

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I thought the Balenciaga collaboration would be Fortnitethe biggest coup? Apparently, it wasn’t even the game’s biggest collaboration in 2021 because Fortnite has just unveiled its partnership with KAWS.

Specifically, KAWS is part of Fortnitethe “Fortnitemare” promotion, linked to the game’s Halloween getaways, donating a skeleton Companion skin that can be purchased, worn in-game, and then used to piece together the classic Halloween cartoon “The Skeleton Dance”.

Not as involved as Fortniteprevious artist collaborations but at least it’s both thematic and a riff specific to KAWS “Dissected” Collectibles.

Although FortniteBalenciaga’s collaboration was nothing if not a division, its path was marked by crossovers like Gucci x Roblox, Louis Vuitton x League of Legends and similar links.

That is, luxury fashion and esports are no longer separate worlds.

Indeed, as Highsnobiety has explored in detail, digital game worlds like Fortnite are the next big frontier for this type of business.

The KAWS collaboration is a new turning point in the equation, as it is the first time that a high-level artist has partnered with Fortnite.

It’s not like anyone is clamoring for it – many KAWS fans react rather discouragingly to the artist’s Instagram post – but it’s here and, honestly, it makes a lot of sense.

At this point in his career, above all, KAWS is less of an artist than a collaborative machine. From affordable UNIQLO T-shirts and fragrances to boxes of Reeses Puffs, KAWS has co-signed everything.

In fact, KAWS x Fortnite is really the perfect cross: mainstream artist + mainstream video game = big money. In addition, almost all demographic groups that play Fortnite is probably well versed in cartoons used as fodder for the production of KAWS.


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