Kiko El Crazy and Raul Lopez Star in Nike’s Back-to-School Campaign


Sometimes the simplest campaigns are the ones that work the best. For Nike, this has never been truer than with their last back-to-school campaign. In the visuals, Nike asked New Yorkers to create their own outfit for a photoshoot that not only reflects people’s personal and eclectic style, but also how clothes can, and do, showcase personality. people.

The results, which included artist dembow Kiko El Fou and designer Raul lopez, are featured on the brand’s Instagram page. The caption says: “This year, we asked the New York community not to just show off their back-to-school hairstyle, but to style it and photograph it with us. Local icons and innovators have stepped forward and stepped forward.

Kiko El Crazy and Raul Lopez are both known to turn heads in their own styles, which is why it’s only fitting that they are both a part of this campaign. Kiko’s Instagram shows that he’s never been afraid to stand out, whether it’s through his music or his clothes.

And Raul Lopez became famous because of her futuristic and avant-garde looks, which often make the buzz on social networks.

This is just one of the many ways Nike has recently offered Latin representation. In June, the brand dropped the Air Max 97 “Puerto Rico”. On this silver version of the reissued classic shoe, the flag also replaces the iconic Air-Sole bubble swoosh. The insole of the sneaker reads “Aquí Me Quedo” or “Here I’ll Stay”. Latinx creatives and community leaders played a central role in the creation of the shoe design as well as the marketing for it.

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