Louis Vuitton launches a luxury corn sneaker

Luxury designer Louis Vuitton first entered the sustainable fashion market, after years of pressure from activists and rival luxury brands. The fashion house announced that its new Charlie sneakers will be made from corn and made from 90% recycled and bio-based materials, putting a Louis Vuitton design in the spotlight for sustainability. LV has incorporated a new sustainable material called Biolpolioli – a corn-based plastic – which will make its market debut with Louis Vuitton shoes.

The company’s Charlie sneakers will surpass any of its current pick when it comes to durability. Corn-based shoes also feature several achievements in the sustainable footwear sector. The shoe laces use 100% recycled fibers and the soles contain 94% recycled rubber. Along with Biopolioli, Louis Vuitton also created the tongue patch using Econyl – a renewable nylon fabric. Soon, consumers will be able to buy the brand’s greenest sneakers, which are also its first unisex model and are packaged in recycled cardboard.

Louis Vuitton has come under criticism for delaying the fur ban, but the luxury fashion house has started to develop sustainable designs and manufacturing practices in recent years. Last year, the company conducted a life cycle assessment to determine the best method to improve its sustainability. The initial result is the Charlie sneaker, which debuts on the market on November 12.

“This allowed us to identify the levers to reduce the environmental impact of our shoes,” said Christelle Capdupuy, Global Head of Sustainability at Louis Vuitton. WWD. “The Charlie is the result of all this scientific and technical work that has been done.”

Louis Vuitton began introducing recycling programs for its fashion collection in 2019, and since then has stepped up those efforts to meet the sustainability standards in place of its parent company, LVMH (Moet Hennessy Louis Vuitton). The brand currently intends to switch to 100 percent ethically sourced materials and switch to 100 percent renewable energy in its production and corporate sectors.

“It’s not easy to change the way we do things,” she said. “So at one point, it’s very interesting to test yourself on a product. The Charlie is the result of a collaboration between marketing, the environment division, our production site in Italy and our suppliers. This has allowed us to test and source the most ambitious raw materials, in terms of environmental impact, and now we are learning.

Vegan shoes are quickly spreading throughout the industry. A report from Future Market Insights valued the vegan footwear market at around $ 24 billion, predicting that it would continue to grow at a CAGR of 7.2% over the next decade. The production of sustainable shoes is increasing as new startups and tech companies develop sustainable materials adopted by big companies like Adidas or other fashion giants like Gucci and Chanel.

Outside of luxury fashion brands, brands like Adidas and Nike have paved the way for sustainable and vegan shoes. Earlier this year, Nike partnered with sustainable materials company Ananas Anam to introduce Pinatex into several of its iconic designs. The “Happy Pineapple” collection includes five different shoes with fully vegan materials from pineapple. Some iconic models include the Nike Air Max and Air Force 1, rolled out in specialized tropical colors.

Another recent study from Future Market Insights found that the demand for vegan footwear is increasing as more customers start to look for eco-friendly and animal-friendly options. The report also highlights how Millennials and Gen Z shoppers also feel more willing to spend more on sustainability in the fashion industry.

“With changing consumer preferences in mind, most businesses should focus on sustainability. Some of them will also include plant-based materials for making shoes to gain a competitive advantage, ”an IMF analyst said.

Celebrities like Billie Eilish and football star Paul Pogba are also helping to fuel the vegan shoe craze. Eilish collaborated with Nike to launch two new vegan Nike shoes, including a Nike Air Jordan “Ghost Green” that features the pop star’s vibrant green signature. Pogba has teamed up with Stella McCartney to launch a brand new Predator Freak P + football boot featuring Adidas. The vegan soccer shoe will be the most sustainable soccer shoe on the market, changing both the footwear market and its sporting sector.

Louis Vuitton’s Charlie sneakers are currently available for $ 1,080 for the low variant and $ 1,130 for the high design. The sneakers mark the brand’s first attempt to enter the vegan footwear market, but with its global commitments to sustainability, consumers can expect it to usher in a line of sustainable luxury footwear in the markets. years to come.

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