New shoe brand snatched Kanye’s iconic Nike Air Yeezy 2 sneakers


Nike has spent over a year repeatedly turning to the courts in an increased effort to crack down on smugglers, but there is one emerging brand that has yet to be scared off.

Meta / Father LLC is about to launch their first sneaker in the form of a clear and obvious Nike Air Yeezy 2 bootleg. Dubbed “October Pink”, the shoe comes close to the original “Pure Platinum” color scheme with the addition of a question mark in place of the Nike Swoosh. The shape and material composition – including faux snakeskin, suede, and mesh – of the Meta / Father LLC sneaker serves as a carbon copy of Kanye West’s second and latest Nike sneaker, and even the Horus logo. of the language is recreated with precision.

Given the proliferation of third-party imitators and the Air Yeezy 2’s status as one of the most coveted sneakers of all time, demand for the Meta / Father LLC bootleg is expected to be high, regardless of the debate. on the merit of such designs. The fledgling brand offered the sneaker last month ahead of an as-yet unannounced release slated for December, but there’s a non-negligible chance that Nike will crack down before it can even launch.

Meta / Father LLC

Time cannot be on the side of the mark – Meta / Father LLC has apparently been in the works for several years and is the project of Hoyee Li and José Wong, the first to serve as a model for Yeezy. The brand’s Instagram page just started teasing the bootleg Yeezy 2 back in October, which is a curious moment considering the scale of Nike’s legal battles over the past year.

Warren Lotas reached a deal last December in which he agreed to never again infringe Nike’s designs after a months-long legal battle with his Dunk imitators. Nike again reached a favorable deal after targeting MSCHF for its custom Air Max 97 “Satan Shoes” made in collaboration with Lil Nas X, and also filed a lawsuit against online retailer Drip Creationz for its fake Air Force 1. An ongoing case against Lotas maker La La Customs has since seen designer John Geiger, who also makes Air Force 1 lookalikes, added as a co-accused – and Geiger has vowed to complete his combat as a kind of last fight for the creators of its ilk.

With all of these developments in the background, it seems it’s only a matter of time before Meta / Father LLC grabs Nike’s attention and is struck with a ‘cease and desist’ letter. », Then, if necessary, legal action. Such an action could occur after the brand’s release for “Pink October”, but any successive effort would appear to increase its liability.

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