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As June approached, more and more brands began to unveil their Pride collections and campaigns.
Nike joined in announcing its 2022 “Be True” collection, which includes footwear and apparel to celebrate Pride. The Nike apparel collection launches June 13 on Nike.com and select retailers. The capsule shoes will launch via SNKRS on June 22 and will range from $70 to $115.
Nike Be True Dunk Low CREDIT: Courtesy of Nike
One of the sneakers in the collection, the Be real Dunk Low includes typical rainbow-colored accents along the white shoes, and they stand out in the “Be True” stitching along the sides, colored Nike tabs on the back and tongue. The laces also add a pop of color as one shoe features pink laces while the other features blue. The white overlay also offers a surprise: it has the ability to wear away and reveal colorful flecks of green, yellow, orange, and red accents.
Nike Be True Cortez CREDIT: Courtesy of Nike
Another sneaker, the Be True Cortez, adds a splash of color to the popular Nike shoe. The sneakers feature a white base with a colorful layered swoosh detail and light blue laces. The Be True style will be available in child sizes as well as adult sizes.
Nike Be True Oneonta CREDIT: Courtesy of Nike
Nike also includes a sandal in its Pride roundup. The Oneonta shoe features colorful straps as well as a white footbed with a black speckled outsole. Clothing offerings from the 2022 “Be True” collection include t-shirts, shorts, socks and hoodies.
The brand celebrated Pride the previous month with collections and campaigns. In 2021, Nike released a Pride collection full of footwear and apparel. They also recognized 18 organizations advancing the LGBTQIA+ community and provided them with a total of $625,000 in donations. Each of this year’s grant recipients is an organization focused on advocating for rights in sport, creating safe spaces, and elevating the history of the LGBTQIA+ community.
The brand has also used its platform to showcase those driving conversations about identity forward. Gia Parr, Bretman Rock, Ludmilla and Shiho Shimoyamada were all featured in a series of films during Pride Month last year.
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