Los Angeles, California will always hold a special place in
In an effort to give back to the city, Nike has worked to provide its Los Angeles-based communities with premium consumer experiences. From a retail perspective, the brand has effectively evolved the shopping experience to cater to diverse audiences and experiences. During Super Bowl weekend, HYPEBEAST toured the various Nike One Marketplace outlets to learn more about each location’s unique positioning and community focus.
Nike Watts Community Store
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Nike
Nike
Nike
Located at the southwest corner of 97th Street and Alameda Street, the Nike Watts Community store is focused on supporting its neighborhood. Employees at this location are mostly local and are offered paid volunteer hours so they have the opportunity to give back. The space is adorned with thoughtful community-focused touches, from a living mural that sits behind the store’s cash register to the special Watts logo mural that was designed by local rapper and artist STIX. Ahead of Super Bowl LVI, the Watts venue held a special sports workout for kids and invited Houston Texans quarterback Tyrod Taylor to speak to attendees.
Nike Glendale
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Nike
Nike
Nike
Nike by Glendale is the Swoosh’s fourth “live” store and is located inside The Americana outdoor mall. This location caters specifically to the female Nike audience and also features men’s offerings such as running and lifestyle shoes and apparel. The exterior is playfully styled with a large mural and the interior carries a marquee-style bulletin board that speaks to the entertainment aspect of LA
Nike uses its “live” stores to analyze the types of products in demand by residents of a specific community and it will work with its distribution centers to ensure inventory is stocked with those parts. Customers at this location have the option to do mobile order pickups here and also receive one-on-one customer service sessions to learn more about which products are best for their workout needs and style. of life. If you are a sneakerhead, this place also gets general wanted releases of Dunks and Air Jordan 1.
UNBEATEN
Nike
Nike
For religious followers of streetwear and sneaker culture, UNDEFEATED is a household name. Located on South La Brea Avenue across from other Union LA and Stüssy, the store is considered a Nike “partner” store, housing a variety of merchandise like Nike Air Max 90s online, ACG apparel and the latest collaborations. Sacai x Nike. HYPEBEAST had the chance to hear from the brand’s co-founder, James Bond, who spoke about the relationship between the two outposts. “Mark Parker gave us our first collab, it was a white Dunk with the Five Strike logo on the side in an army green colourway,” he said. “That’s when we felt validated by Nike and that we were going to be an important partner moving forward.”
Grove of Nike
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Nike
Nike
Nike
The Nike Grove store is the flagship of Los Angeles and caters to all types of Nike consumers. For Super Bowl weekend, the store set up a special customization station that allowed fans to decorate everything from jerseys to tote bags and even Air Force 1s with NFL graphics and logos. Life-size mannequins dressed in Bengals and Rams uniforms were positioned at the front of the store in keeping with the theme of the sporting event. The second floor was modified with a gaming lounge for patrons to play Madden NFL and the main story featured a henna tattoo and nail art activation as a way to promote the new shoe and apparel collection inspired by the dance of Nike. The sprawling 31,000 square foot space provides a dynamic shopping experience for all of its customers, featuring basketball shoes, apparel, ACG merchandise and Winter Olympics pieces.
@hypebeast #hypebeast: #Nike’s Los Angeles HQ is an employee paradise #hype #new #sneakers #sneakerhead #california #shoe ♬ Intro x Unforgettable – switchdisco
Separately, the first images of the WHO DECIDES WAR x Nike Air Force 1 Low have emerged.
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