Nike x Patta salute diverse young talents with film directed by Mahaneela
“Waves Not Cycles” is the first chapter in a four-part series focused on waves of creative inspiration and collaboration, produced by Steve mcqueen
London is a city that inspires collaboration. It’s a place where you could easily have a chance encounter with a rapper or fashion designer in, say, your local laundromat. Drawing inspiration from these types of creative encounters as well as the Black British experience, Nike and Patta are behind a new four-part film series called The wave, directed by Mahaneela, and with creative input from Steve McQueen’s Lammas Park production house.
The first chapter of the series, “Waves Not Cycles,” sees storytelling and cameos from Little Simz, Skepta, as well as couture personality Ozwald Boateng. The short follows Abdul, an amateur photographer with a daily job, eager to live out his dreams and be part of the next cultural wave.
It is in honor of a new reinvention of the Air Max 1 by the two streetwear giants who are no strangers to a collaboration, having teamed up for the first time in 2008. Reunited for their fifth reinterpretation ” Monarch ‘shoe, the latest iteration uses a lot-adored silhouette, while adding a touch through a new wave pattern and mini Swoosh on the fender, while Patta’s logo appears on the tongue and lining. sock.
Creating diverse and inclusive spaces for young future leaders is at the heart of what Patta, the black-owned Dutch brand, does. Defending the pillars of “freedom, creativity and truth”, she created the Patta Running Team, a club that places motivation – and, above all, fun, at the center of its activities, as well as the Patta Foundation, which was founded to support young entrepreneurs and create the next generation of role models.
Mahaneela is a multidisciplinary company whose film and photography portfolio includes FKA twigs and Kojey Radical, and its work is inspired by its roots in Ghana, India and Jamaica. Her job, she says, “has always been about finding ways to show love to people who are like me. Patta is a great example of how creativity can manifest in authentic relationships and give back to the people and places we come from. For many young black and brown filmmakers, Steve McQueen and his legacy has been somewhat of a north star for us. Being able to collaborate with him on this project, which for me is a love letter to my creative colleagues in color, was unforgettable.
“I am proud to work with Nike and Patta, a black owned company that has always supported interesting black talent, bringing new emerging voices like Mahaneela to the general public for this exciting collaboration,” adds McQueen.
To purchase the Nike x Patta Air Max 1, visit SNKRS, Patta Online and Patta stores from October 8; a selection of retailers to follow from October 15th.
Watch “Waves Not Cycles” below.
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