Nike’s next Huarache looks back on the 1992 campaign


Tinker Hatfield’s Nike Huarache was released in 1991 and the following year in 1992, the Swoosh brand launched its seminal “Have You Hugged Your Foot Today? ” countryside. Now Nike is looking back on that historic commercial with the release of its latest Huarache (which is also celebrating its 30th anniversary this year), giving the OG silhouette a “black / white” makeover alongside some historic touches.

In an unlikely turn of events, we’ll start with the outsole of the shoe because that’s where all the action takes place. Under the sole is the aforementioned phrase “Did you squeeze your foot today?” Which appears in white using Nike’s signature blocky font. This nod to the archives is joined by the run-of-the-mill Nike and Swoosh branding, and a semi-translucent black outsole.

For the rest of the shoe, a technical mesh was used to build the base, appearing in particular on the toe area before transforming into neoprene at the back at the heel. In between, you’ll find crinkled leather panels covering the base and touching areas such as the toe area, sidewalls and mid panels, and the grommet section.

On the back there is a semi-translucent black ‘NIKE’ branded heel clip, next to the ‘AIR’ branding that has been etched into the heel of the midsole unit. More Nike branding is visible on the tongue, while a set of 3M speckled laces completes the design.

Take a look at the Nike Huarache OG in “Black / White” above. The pair will drop at retailers such as Goodhood on May 29, priced at US $ 163.

In case you missed it, check out the latest installment from unique companions. This week, HYPEBEAST spoke with Ben Simmons about his love for the Nike Blazer.

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