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As more savvy consumers begin to question the value of collaboration in the sneaker space, brands of all sizes continue to partner with sane and nonsensical institutions. Their reasoning varies, but what is certain is that joint efforts are not going anywhere anytime soon.
Travis Scott, NIKE, Inc. and Hiroshi Fujiwara caused a social media frenzy when they (officially) confirmed their Air Jordan 1 via official product photos. What had only been depicted in spy shots was now validated in high-quality footage, leading countless detractors and skeptics to change their minds. Virgil Abloh further confirmed that he never works with a trio of Off-White x Nike Air Zoom Tempo NEXT%. While the slip-on runway silhouette is highly unlikely to overshadow Abloh’s Louis Vuitton x Nike Air Force 1 and “The 50” Nike Dunk collections, it does suggest the Illinois native is ready to go. cater to more specialized tastes. Additionally, it reminds consumers that the products they’re crazy about are rooted in performance-related design and technology, a fact that is often overlooked when they take to Instagram or travel back and forth from class to class. dormitory.
Elsewhere under the NIKE, Inc. banner, AMBUSH, UNDERCOVER, COMME des GARCONS HOMME PLUS and others have also lent their creative talents to a number of branded swoosh shoes, including the debuting Nike Air Sunder Max. in 1998.
In its 71 year history, adidas has done a lot. And while it attracts a lot of attention to its adidas Forum silhouette, the brand is also spending energy on newer models in its tiered list. Most of the Three Stripes’ efforts are solo efforts, but a group of collaborators like Sean Wotherspoon, Packer Shoes, and Prada have contributed their resources and creativity to a handful of special collaborations. Even “online†collections like the adidas Spezial Spring / Summer 2021 capsule have benefited from an outside perspective (although Gary Aspden is an official member of the brand’s family).
Kanye West and Pharrell Williams continue to make adidas history with their own projects, as new styles under their respective sub-labels YEEZY and Human Race have emerged over the past week. While the German sportswear giant would have had a lot to learn if these two multi-hyphens had never joined the team, its focus on the past could have delayed or outright hampered certain innovations that have proven to be essential for them. 71 next years of the brand. years.
For a look at all of this and more, including the latest Air Jordan styles, check out our top titles from July 3-9.
Official images of the Fragment x Travis Scott x Air Jordan 1
When worlds collide.
READ MORE: Travis Scott Jordans fragment
Virgil Abloh continues his athletic history with the Off-White x Nike Air Zoom Tempo NEXT%
“RUN AT YOUR OWN RISK”
READ MORE: Off-white spiked shoes
AMBUSH and UNDERCOVER Prepare Dunk Collaborations to Celebrate Tokyo Games
More hits from two frequent contributors.
READ MORE: Green AMBUSH Dunks
READ MORE: Navy Supreme Dunk High
READ MORE: UNDERCOVER UBA Dunks
READ MORE: Barcelona Dunks
READ MORE: Camo Dunks
Five Air Jordan 36 PEs emerge in time for Tokyo Olympics
On the way to gold.
READ MORE: Jordan 36
The adidas YEEZY BOOST 350 V2 “Light” set for the end of August
Mr. West’s color changing styles.
READ MORE: YEEZY 350 Light
READ MORE: Black Brown YEEZY BOOST 380
The sacai x Nike Blazer Low are back in two new fall colourways
Muted goodness.
READ MORE: sacai Nike Blazer Low British Tan
READ MORE: sacai Blazer Low Iron Gray
The Nike Air Force 1 Mid “Flax” set for a comeback
Autumn is fast approaching.
READ MORE: Air Force 1 Mid Flax
READ MORE: Air Force 1 Toasty
READ MORE: Air Force 1 GORE-TEX Escape
This week in the next adidas collaborations
It takes two.
READ MORE: NERD NMD Hu
READ MORE: Sean Wotherspoon Pinocchio adidas
READ MORE: adidas Ultra 4D Packer
READ MORE: adidas Prada black
READ MORE: adidas Prada gray
READ MORE: YOUTH OF PARIS adidas
CLOT Brings Back Kanye West Nike Air Max 1 iD From 2006 For Third “Kiss Of Death” Drop
These are the “reds” [Insert Launch Month Here]s. “
READ MORE: Red CLOT Air Max 1
COMME des GARCONS HOMME PLUS revives the Nike Air Sunder Max
Cleaner.
READ MORE: CDG Air Sunder Max
Jurassic Park and Reebok launch massive shoe capsule
A reminder to 1993.
READ MORE: Jurassic Park Reebok
READ MORE: adidas ZX Fury OG
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