Sneaker press release updates for June 26, 2021

The biggest players in the sneaker space continue to reach out to their base customers, often regional, but their companies have transcended language, culture and borders. While some have made conscious efforts to push certain products to markets outside their domain, others have simply reveled in the success cultivated organically by communities outside of their original field of concern.

NIKE, Inc. has been a great benefactor of this very phenomenon, with grips of Nike Air Max silhouettes becoming parts of youth uniforms in Italy, England and Australia. However, he also recognized opportunities, leading to partnerships valued by local cultures and global audiences. Case in point: the Quai 54 series, which recently unveiled an Air Jordan 35 Low, an Air Jordan 1 Low and an Air Jordan 5 decorated in both Parisian style and West African motifs. In addition, the North American conglomerate has acquired such a widespread presence and influence that it is almost by default part of large-scale conversations like those about the Olympics. With dozens of sponsored athletes competing for gold at the upcoming event in Tokyo, the Swoosh understands that rising up (and maybe stealing the show before the competition even begins) is crucial. . To this end, he collected many shoes and clothing commemorating the event held in Japan. Among the first, four Nike SB collaborations sparked a social media frenzy. The running and skateboarding shoes also appeared in a vibrant “Rawdacious” colourway designed specifically for the Summer Olympics, once again demonstrating that Nike got the mission.

Despite their commitment to innovation, brands like adidas and New Balance constantly dig through their archives for inspiration and products that deserve a second life. Proposals such as the original YEEZY BOOST 350 V2 and New Balance 990v2, are therefore presented to a new audience or to unconditional enthusiasts who demanded a reissue.

Design cues from older proposals also help inform newer ones, as is the case on Giannis Antetokounmpo’s Nike Zoom Freak 3. The Nike MetCon 7 is another example of an existing shoe updated for a new year, using existing technology in a new way. At the Three Stripes, the adidas 4DFWD did the same.

Until 2021, the words “Space Jam” would unmistakably be associated with the 1996 film starring Michael Jordan, but LeBron James added to the conversation via the movie “A New Legacy”. In honor of the film’s July 16 release, NIKE, Inc. prepared grips of commemorative sneakers – including the Air Force 1, Converse Chuck 70, and LeBron 18 Low – featuring members of the Tune Squad as well as a animated version of “Akron’s Child. The Air Jordan 11 “Space Jam” is unlikely to be retro in honor of the new film, but its influence on the rollout of the next film is undeniable.

For a look at all of this and more, check out our top headlines from June 26 to July 2 below.

Nike SB unveils Dunk collaborations leading up to Tokyo Games
To honor the sport’s first appearance at the event.
READ MORE: Tokyo Nike SB Collaborations
READ MORE: Strawberry Cough Dunks
READ MORE: Laser Blue SB Dunk
READ MORE: Plum ACG Dunks
READ MORE: Dunks FTC

Jordan Quai 54 2021 collection unveiled
From Paris with love.
READ MORE: Jordan Quai 54 2021
READ MORE: Friends and family Pier 54 Jordan 5
READ MORE: Kids Jordan 6 Midnight Navy
READ MORE: Dark Marina Blue Jordan 1
READ MORE: Jordan 5 Racer Blue
READ MORE: Infrared 23 Jordan 4
READ MORE: Black Off White Jordan 2
READ MORE: Jordan 1 Mid
READ MORE: Deep Royal Jordan 1 Low

Kanye West Brings Back Original Yeezy Boost 350 V2 With Reflective Details
Close enough.
READ MORE: YEEZY Reflective Beluga
READ MORE: YEEZY 700 Wash
READ MORE: Brown YEEZY 380
READ MORE: YEEZY 700 MNVN Blue Tint

This week in Nike’s “Space Jam: A New Legacy” sneaker collection
Blockbuster.
READ MORE: Space Jam shoes

Nike celebrates the 75th anniversary of the NBA with a Dunk Low
Connection.
READ MORE: NBA Nike Dunk
READ MORE: White Nike Dunk Low

The original Nike Zoom Flight 95 expected in 2022 retro
Last seen in 2015.
READ MORE: OG Nike Zoom Flight 95

Adidas prepares a 4DFWD for Tokyo
Complete with a “Solar Red” touch.
READ MORE: Tokyo adidas 4DFWD
READ MORE: adidas from M&M
READ MORE: Disney Marvel adidas

Nike brings back the bling on the Women’s Air Force 1
Stuntin ‘
READ MORE: Violet Bling Air Force 1

Giannis Antetokounmpo’s Nike Zoom Freak 3 unveiled
Arguably the best # 34 sneaker to date.
READ MORE: Zoom Freak 3

Ronnie Fieg teases his next New Balance collaboration
He can’t miss it.
READ MORE: Kith Gray New Balance
READ MORE: New Balance Made 990v2
READ MORE: Green New Balance 1500

The Nike Metcon 7 is here
New and improved, just like your gym car.
READ MORE: MetCon 7