Sneaker press release updates for September 11, 2021


Over the past seven days, a handful of prominent names have burst into sneaker consciousness.

While the Air Jordan line rarely has to do too much to gain attention, # 23’s signature sneaker line recently made headlines thanks to a certain Billie Eilish. In March 2019, the pop superstar mentioned in Complex’s “Sneaker Shopping” that she was drawn to shoes that most people considered different, weird, or ugly. More than two years later, the 19-year-old is about to launch her own Air Jordan 15, a sneaker that has historically ticked all of the aforementioned boxes. Dressed in a tone-on-tone cream color, the pair is paired with a bright green Air Jordan 1 KO. As if Michael Jordan’s sneakers weren’t popular enough already, Eilish’s association is likely to have ultra-casual consumers starting collections everywhere.

Saquon Barkley, James Bond and Eames Office also received their own special collaborations, the older one adding two gold chains to the packaging of its Nike Air Trainer 3. adidas and Reebok have outfitted the UltraBOOST and Club C models respectively with images or in the style of their corresponding muses.

Brands like New Balance have decades of heritage to build on to create new products. Yet most understand the importance of innovating. In that vein, proposals like the New Balance 57/40, the Nike Zoom AlphaFly Next Nature and the adidas YEEZY BOOST 700 V2 give a glimpse of what is to come from some of the biggest players in footwear. A BATHING APE has also revitalized its sneakers offer, as evidenced by the new campaigns for the BAPE SK8 STA. Nostalgia will likely always be in sneakers, but the future looks bright.

For a look at all of this and more, check out our top headlines coming September 11-17.

Billie Eilish’s Air Jordan collaborations revealed
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This week in Air Jordans
End the year strong.
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Official images of the adidas YEEZY BOOST 700 V2 “Mauve”
Launch scheduled for September 25.

Winter Nike Dunk Low is in the forecast
True cold.
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A BATHING APE combines luxury and the street with the BAPE SK8 STA “Hybrid Forces” capsule
It’s time to grind.

New Balance continues the “Protection Pack” with the 57/40
“Wearable relics.”
READ MORE: New Balance 5740 Refined Future
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Saquon Barkley gets his own Nike Air Trainer 3
Accompanied by two gold chains.
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James Bond 007 x adidas UltraBOOSTs coming soon
Approved by spies.
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Nike Zoom AlphaFly Next Nature Revealed
Save the world.
READ MORE: Nike Zoom AlphaFly Next Nature

Eames and Reebok Release Friends and Family Club C
To clean.
READ MORE: Eames Reebok Club C Friends and Family
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