Spring / Summer 2022 Beauty Trends: Maximalist Makeup

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Pack, minimalists.

We spent almost two years covering our faces in most public places (thanks, COVID), a turn of events that caused us to temporarily avoid makeup for skincare. Now, the daring beauty is about to return.

At Fashion Month, maximalist makeup is reborn from its ashes. For Versace, Pat McGrath – known to the world as Mother Makeup – painted models with bright green cat eyes that stretched from the inner corner to the outer end of the eyebrow, a not-so-subtle pop of color. .

Dries Van Noten has taken an equally dynamic approach to beauty. Some models were adorned with gemstones for the face and jeweled nails. Others featured colored hair, the work of Sam McKnight, awash in shades of neon green, yellow and fuchsia.

Loewe also broke the Manic Panic. Hairdresser Guido Palau outfitted the models with mushroom hat-shaped wigs dyed in purple, red and pastel pink.

Kenneth Ize drew attention to an overlooked feature, the nose, by coating it with gold pigment. And at Blumarine, almost the entire body was highlighted in a shimmer that transported viewers to the early 2000s.

The drama was also served at Givenchy, who recruited Lucia Pieroni to frame the eyes with feathery, drawn lashes, which resulted in an over-the-top, anime-like look.

Just as high heels slowly overtake WFH-friendly shoes, maximalist makeup is poised to replace our low-maintenance beauty routines in the COVID era.

In a sense, the shift in fashion and party makeup is a natural extension of our triumphant return to some semblance of normalcy.

In fact, a similar situation arose after World War I, which spawned the Roaring Twenties – a dynamic era that saw flappers adopt shorter hems (quite the statement at the time) and a full makeup.

I’m not a fortune teller, but history tends to repeat itself. So pull out the eyeshadow, hair dye and body glitter – the 2020 Roarings are here.


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