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Sneaker Press Release Updates February 26, 2022

Mildred F. Ford — Fri, 04 Mar 2022 23:01:22 +0000

As spring draws closer, the previously announced releases have finally been confirmed.

NIKE, Inc. is gearing up for both the Nike Air Max 1’s 35th Anniversary and Air Max Day 2022, indirectly teasing several pairs prepped for both celebrations. Still, the North American sportswear giant has sent the internet into a frenzy with rumors that it’s downgrading the Air Jordan 1 “Chicago” with a vintage treatment this holiday season. The Air Jordan 11 “Cherry” is still slated for Dec. 10, but it may have just been overshadowed by the two-tone inaugural style of Michael Jordan’s first signature shoe, whose legend has reached all-time highs over the past of the last three years. News of the pair’s return with an “aged” aesthetic has turned some previously impatient consumers off, but the shoes are guaranteed to sell out regardless.

Bad Bunny and Kanye West may not have the longevity of Jordan yet, but that is gradually changing. Away from the Three Stripes’ partnership with Gucci, the aforementioned designers have unveiled new colorways of their respective Response CL and Yeezy 350 v2. On the New Balance side, it seems that Teddy Santis has prepared three new collaborations as part of Aimé Leon Dore’s spring-summer 2022 collection. General releases like the New Balance 2002R “Refined Future” have also been teased in two new styles, which will surely help the Boston-based brand maintain momentum for another successful year.

For a look at all that and more, including more Nike Dunks, check out our top headlines from February 26 through March 6 below.

Air Jordan 1 “Chicago” Set to Return for Holiday 2022
Under the “Reimagine” banner.
READ MORE: Chicago 1 Retro

The Nike Air Max 1 is gearing up for Air Max Day 2022
The disruptor.
READ MORE: Air Max 1 light blue
READ MORE: City Of Lights Air Max 1
READ MORE: Wabisabi Air Max 1
READ MORE: Big Bubble Air Max 1
READ MORE: Kids Concepts Air Max 1

Air Jordan 11 “Cherry” Release Date Confirmed
Mark your calendar for December 10.
READ MORE: Cherry 11

Nike releases a 40th anniversary edition of the Air Force 1
Born in 1982.
READ MORE: Air Force 1 40th Anniversary

The Air Jordan 2 appears in new design concepts
Exciting.
READ MORE: Jordan 2 Low Liability
READ MORE: Rogue Jordan Castle House 2
READ MORE: Africa Jordan 1 Mid
READ MORE: Georgetown Jordan 6

Bad Bunny’s adidas Response CL Coming Soon In Two Colorways
Inspired by time.
READ MORE: Yellow Bad Bunny Response CL
READ MORE: White Bad Bunny CL Answer

This Week in Nike Dunks
Still going strong.
READ MORE: Turquoise Orange Dunk Low
READ MORE: Sun Club Dunk Low
READ MORE: Gray Red Kid’s Dunk Low
READ MORE: Court Purple Dunk High
READ MORE: Celtics Dunk High Kids
READ MORE: Cherry SB Dunk Low
READ MORE: Green Apple SB Dunk Low

A look at the Gucci x adidas Gazelle
Classics.
READ MORE: adidas Gucci shoes

This week in adidas Yeezy
YZY SZN continues.
READ MORE: Safflower Yeezy 700 v3
READ MORE: Mono Carbon Yeezy Quantum
READ MORE: Beige Black Yeezy 350 v2

This week in a new balance
A mixture of solo and joint efforts.
READ MORE: Aimé Leon Doré New Balance 991
READ MORE: New Balance 2002R Steel Blue Protection Pack
READ MORE: Marine New Balance 990v6
READ MORE: Conversations Among Us New Balance

Nike LeBron 4 “Fruity Pebbles” Dropping Holiday 2022
Back from 2006.
READ MORE: LeBron 4 Fruity Pebbles

Unpublished Off-White Air Force 1 unveiled in green
Shared by Supreme’s new creative director.
READ MORE: Green Off White Air Force 1
READ MORE: Drake Air Force 1
READ MORE: Civilist Air Force 1

The Tom Sachs NikeCraft General Purpose Shoe Appears in Golden Yellow
For daily use.
READ MORE: Tom Sachs Yellow Multipurpose Shoe

How streetwear went from underground to dominating the auction world

Mildred F. Ford — Tue, 01 Mar 2022 19:08:56 +0000

Streetwear isn’t what it used to be. Historically a product of the hip-hop and skater culture of the 80s, 90s and early 2000s, the fashion subculture created a community that welcomed everyone, regardless of social or financial status.

But while brands like Supreme have gone mainstream, the streetwear industry is now valued at around $185 billion – and suddenly everyone has their eyes on it, from high fashion brands like Gucci and Prada to fashion houses. auction like Sotheby’s and Christie’s.

Due to widespread interest in streetwear, pushed far and wide by celebrity co-signers, and a more casual global dress code, it has become increasingly difficult to buy even a widely known and mass-produced sneaker like the Nike Air Jordan 1. And when luxury brands create limited-edition collaborations that bridge high fashion and casual wear, that inevitable exclusive finds its way to auction to be auctioned off by collectors, enthusiasts, and even stockists. There’s money to be made in streetwear, and individuals and businesses alike waste no time trying to get the most out of it.

Go once, go twice

TIMOTHY A. CLARY/AFP/Getty Images

Recorded as early as 500 BC. AD, over time, auctions led to diplomatic sales of luxury items, antiques, household items, works of art and, more recently, pairs of Nike sneakers and skateboards. Although big auction houses like Christie’s, Sotheby’s and Phillips – and newer companies like StockX, eBay and GOAT that have a similar auction model – have a strong hold on secondary luxury fashion sales, the introduction of streetwear has opened them up to a demographic that was once out of reach.

In the 2000s, luxury brands began to notice the high profit potential of streetwear, especially as the sneaker market grew by more than 40% since 2004. Sneakers that could once be found in a skate shop, thrift store, or mall for $40. are now lavishly covered in monogrammed prints and sold in a jiffy for hundreds of thousands of dollars.

“Young collectors meet more ready to learn from this market because of what they were raised in.”

StockX and GOAT are websites that allow buyers to participate in a contemporary form of auction. Because they have been able to generate new interest in selling items using traditional auction methods, established houses like Christie’s and Sotheby’s are using this to their advantage and exploiting the market.

Donovan holding the sneaker worn by the Air Jordan 1 High ‘Shattered Backboard’ game from the Christie’s x Stadium Goods auction.TIMOTHY A. CLARY/AFP/Getty Images

Caitlin Donovan, sales manager, handbags, streetwear and sneakers at Christie’s, explained that there is not a single definite buyer or collector in this space, but the recent increase in the value of streetwear has sparked a new interest from young buyers. “Buying a piece of art at Christie’s can seem daunting,” she said. Contribution in an interview. “But the aftermarket for sneakers is very established, and younger collectors find themselves more willing to learn from that market because of what they were brought up to be.”

Auctions’ interest in streetwear has made this space more accessible and mainstream, especially as more and more of these houses hold online-only auctions. A third of new buyers at Christie’s are millennials and two-thirds enter through online sales, the auction house reported to CNBC. At Sotheby’s, 55% of customers are new, while 65% are in the 20-40 age bracket, said Brahm Wachter, head of streetwear and modern collectibles at Sotheby’s. yahoo.

Late last year, Christie’s held an online-only auction titled Handbags x Hype: The Luxury Remix that raised over $2.9 million. The event aimed to track the evolution of the luxury industry’s gaze towards streetwear, including a selection of sneakers, vintage arcade games and more.

The Air Jordan 13 sneakers worn and signed by Michael Jordan in his last game during the 1997-98 Chicago Bulls championship season were a highly coveted piece, selling for $375,000. Two complete sneaker collections, including Virgil Abloh’s Off-White x Nike sneakers and Kanye West’s Yeezy 350 sneakers, sold for $62,000 and $37,500, respectively. Kanye’s name was also attached to another item: a signed Donda vest from an Atlanta listening party in 2021 that fetched $75,000 at auction.

The new buyer

Young buyers represent a growing segment of auction customers. Dia Dipasupil/Getty Images Entertainment/Getty Images

For some collectors, the luxury streetwear auction boom is based on nostalgia and a desire to feel connected to their heroes, like Michael Jordan. Those who couldn’t afford a certain brand of sneakers or high fashion in their youth can now afford to purchase a collaboration that can now only be found at auction. And for younger generations, rarer coins can be seen as a long-term investment.

Nick Engvall, founder of Sneaker History and streetwear enthusiast, explained that the rising monetary value of streetwear is pushing many of these young shoppers to invest. “We find that the average 16-year-old can spend five times more than I did at 16 on sneakers, streetwear, apparel and skateboarding stuff,” he said. Contribution in an interview. “But most of the things they buy hold their value much longer than anything I needed to buy at the time.”

Buy a coin of value streetwear history it’s like having a savings account if the room retains its value.

In a way, buying a valuable piece of streetwear history is like having a savings account if the piece retains its value, especially when it also has societal value. Auctions for Virgil Abloh’s Sotheby’s Louis Vuitton x Nike Air Force 1 sneaker collection have reached over $25 million, just two months after the late designer passed away. Although the proceeds benefited Abloh’s “POST MODERN” scholarship fund, the average price of a pair was $126,000.

Meanwhile, a pair of Nike Air Ship sneakers worn by Michael Jordan sold for $1.5 million and a Nike Air Yeezy sneaker from Kanye West’s performance at the 2008 Grammy Awards sold for $1.8 million. dollars in 2021 at Sotheby’s, the highest sale price ever seen on shoes at auction.

on the block

NurPhoto/NurPhoto/Getty Images

These sales reflect that interest in historic streetwear is strong, and Engvall describes it as a form of generational approval. Buyers are often nostalgic for these cultural moments and their own professional success allows them to buy these cultural goods that they appreciate.

“When you think about what Nike Where Supreme done i would say 90 percent is always published in a way that is actually affordable.”

And the life of the item is not over after it is sold, its value only continues to increase. Kanye West’s aforementioned Donda vest has changed hands three times, increasing its price each time until its last sale for $75,000. Nike’s Louis Vuitton sneakers sold for hundreds of thousands of dollars, but their value probably doubled in the process. Sotheby’s also auctioned off Kobe Bryant’s 2006 jersey, the earliest sports memorabilia from that game, proving that there are countless moments that can be archived and sold.

FABRICE COFFRINI/AFP/Getty Images

Although streetwear itself is built on accessibility and community, Wachter isn’t worried about the legacy of streetwear as it becomes more exclusive. “When you think about what Nike or Supreme do, I’d say 90% is still marketed in a really affordable way,” Wachter said. Contribution. Spending thousands of dollars on a collectible may put the item beyond the reach of the average consumer, but they are initially released in an accessible way, even if that accessibility is distorted by resellers, bots, and overall limited quantities. .

And while not every buyer will be able to afford a Basquiat painting, a Kaws sculpture, Bearbrick or a Louis Vuitton sneaker, the abundance of those names, images and likenesses has helped streetwear retain its rebellious core and original. “Truly, it just opens up the possibility for other brands to step in and be affordable, localized brands to create cooler products that aren’t as expensive,” Engvall said.

Ultimately, as streetwear’s dollar sign continues to rise, everyone wants to drink from their golden fountain. But with each release and historic moment sold to the highest bidder, is the fountain about to dry up?

Nike Air Force 1 Luxe “Basalt Brown” DN2451-200

Mildred F. Ford — Sat, 19 Feb 2022 21:02:09 +0000

Over its 40-year history, the Nike Air Force 1 has emerged in countless ensembles, many of which go beyond a simple change in color scheme. Iterations like the Luxe altered the original blueprint hinted at by Bruce Kilgore in 1982, giving the silhouette new styling, functionality and more.

Recently, the Air Force 1 Luxe emerged in a sleek look achieved by a predominantly “Brown Basalt” leather construction. Perforation patterns on the toe box forgo their traditional layout in favor of a more ornate layout, resembling those found on traditional wingtip shoes. The sole units underfoot also get some notable changes, with the midsole donning an expanded layered arrangement clad in a semi-transparent tan tone. The outsoles also feature their own modification, offering a fashionable and functional update to the proposal designed for basketball.

Enjoy official images of the pair below, and anticipate a Nike.com out soon.

For more from the Swoosh family, check out the sacai Nike Cortez duo set to drop in Fall and Winter.

Or buy

Be sure to follow @kicksfinder for live tweets during the release date.

Nike Air Force 1 Luxury
Release date: 2022

Colour: Basalt Brown/Black/Gum Dark Brown

Men: $140
Style Code: DN2451-200

Images: Nike

Sneaker Press Release Updates February 12, 2022

Mildred F. Ford — Fri, 18 Feb 2022 23:32:44 +0000

As the world continues to divide on the subject of the metaverse, non-fungible tokens and the like, some of the biggest players in the sneaker space continue to flip between legacy and future.

NIKE, Inc.’s Tinker Hatfield recently designed a special edition Nike Air Max 1 to accompany an NFT for the “Ducks Of A Feather” platform. Casual and in-the-know fans have expressed their disinterest in the project on social media, but the move is just another example of the North American institution exploring the new frontier that is the metaverse. While not a new move on the digital side, Converse has unveiled the latest innovative update to its century-old Chuck Taylor All Star silhouette: the model’s low-top trim will soon be available with Nike FlyEase technology developed for the sake of accessibility. Through its series of Air Jordan products, the Oregon-based company has explored new styles atop fan favorites like the Air Jordan 1. Special iterations for Eminem and by the late Virgil Abloh have also surfaced, but their exit potential was shot down almost immediately.

New Balance and Vans aren’t new brands, but in the past three years they’ve both exploded like never before. The former recently announced the official signing of Jack Harlow as ambassador, though the Louisville, Kentucky native voiced details of some sort of exclusive partnership ahead of Thursday’s announcement. The likes of Joe Freshgoods have been able to breathe new life into the brand, with the latest example being a Chicagoan “Inside Voices” New Balance 9060. The original action sports company shared the first look at its new head-to-toe collection with BAPE, which included camo-covered pairs from Sk8-Hi and Old Skool.

For a look at all that and more, including the Nike Air Force 1 Mid and LeBron James shoes, check out our top headlines from February 12 through February 18 below.

Eminem Releases “Slim Shady” Air Jordan 3 For Super Bowl Halftime Show
One against one.
READ MORE: Eminem Air Shady 3

Off-White x Air Jordan 4 will not be released, according to Jordan Brand
Good.
READ MORE: Off-White Bred Jordan 4
READ MORE: UNC Jordan 6
READ MORE: Del Sol Jordan 13

This Week in Air Jordan 1 News
Another strong performance.
READ MORE: Denim Jordan 1
READ MORE: Volt Jordan 1
READ MORE: UNC Jordan 1 Low UNC
READ MORE: Bio-Hack Jordan 1 Low FlyEase
READ MORE: Iron Ore Jordan 1 Low
READ MORE: Jordan 1 mid Xing Qi
READ MORE: Light Berry GORE-TEX Jordan 1
READ MORE: Inside Out Jordan 1 Low

Nike returns another varsity-colored Dunk
Heritage modernized.
READ MORE: Reverse the Kentucky Dunk Low
READ MORE: Nike Dunk High Basketball
READ MORE: Stone Gray Nike Dunk Low
READ MORE: Animal Nike Dunk Low
READ MORE: Olive Brown Nike Dunk Low

Official images of the Nike SB Dunk Low “Bart Simpson”
“¡Ay caramba! »
READ MORE: Bart Simpson SB Dunk
READ MORE: Light Cognac SB Dunk Low
READ MORE: Oski Great White Dunk High
READ MORE: Cherry Dunk Low

Tinker Hatfield Creates Limited Air Max 1 To Accompany NFT Release
Another tally from the sneaker architect’s legendary roster.
READ MORE: Tinker Hatfield Air Max 1 NFT

Joe Freshgoods Unveils New Balance 9060 Collaboration
Not a 550 (yet).
READ MORE: New Money KAWHI II
READ MORE: Joe Freshgoods 9060
READ MORE: Jack Harlow New Balance

Converse introduces Flyease technology for the Chuck Taylor All Star
A particular step forward.
READ MORE: Converse FlyEase
READ MORE: Rick Owens Converse Chuck 70 DRKSTAR

Air Force 1 Mids are also making headlines
For the 40th anniversary.
READ MORE: Kings Of LA Air Force 1 Mid
READ MORE: Berlin Air Force 1 Mid
READ MORE: Air Force 1 Mid Coconut Milk
READ MORE: Blue Dip Dye Air Force 1 Low

Nike Creates The LeBron 19 “Chosen 1” For NBA All-Star Weekend Festivities In Cleveland
Back home.
READ MORE: LeBron 19 Low
READ MORE: Picked 1 LeBron 19
READ MORE: Think GT Pink Cup

This Week in Nike Collabs
Some long-time partners.
READ MORE: Supreme Nike Shox Ride 2
READ MORE: Sacai Blazer Low in black patent leather

This week in the BAPE news
Colored.
READ MORE: BAPE Vans
READ MORE: BAPE STA Outdoors

Nike One Marketplace Los Angeles Info

Mildred F. Ford — Wed, 16 Feb 2022 23:49:46 +0000

Los Angeles, California will always hold a special place in Nikethe heart. For one thing, it’s the city where the imprint opened its first outlet in 1967, when the brand was originally known as Blue Ribbon Sports. It’s also a place with a deep-rooted history in the sport, as many of the professional teams and local athletes the brand has sponsored over the years have won multiple championships or had Hall of Fame-worthy careers. Major moments – including the signing of Nike SB, Los Angeles native Paul Rodriguez as the first signing athlete, the innovation of the still iconic Air MAG of Back to the future movies and more – are associated with the Californian metropolis.

In an effort to give back to the city, Nike has worked to provide its Los Angeles-based communities with premium consumer experiences. From a retail perspective, the brand has effectively evolved the shopping experience to cater to diverse audiences and experiences. During Super Bowl weekend, HYPEBEAST toured the various Nike One Marketplace outlets to learn more about each location’s unique positioning and community focus.

Nike Watts Community Store

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Located at the southwest corner of 97th Street and Alameda Street, the Nike Watts Community store is focused on supporting its neighborhood. Employees at this location are mostly local and are offered paid volunteer hours so they have the opportunity to give back. The space is adorned with thoughtful community-focused touches, from a living mural that sits behind the store’s cash register to the special Watts logo mural that was designed by local rapper and artist STIX. Ahead of Super Bowl LVI, the Watts venue held a special sports workout for kids and invited Houston Texans quarterback Tyrod Taylor to speak to attendees.

Nike Glendale

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Nike by Glendale is the Swoosh’s fourth “live” store and is located inside The Americana outdoor mall. This location caters specifically to the female Nike audience and also features men’s offerings such as running and lifestyle shoes and apparel. The exterior is playfully styled with a large mural and the interior carries a marquee-style bulletin board that speaks to the entertainment aspect of LA

Nike uses its “live” stores to analyze the types of products in demand by residents of a specific community and it will work with its distribution centers to ensure inventory is stocked with those parts. Customers at this location have the option to do mobile order pickups here and also receive one-on-one customer service sessions to learn more about which products are best for their workout needs and style. of life. If you are a sneakerhead, this place also gets general wanted releases of Dunks and Air Jordan 1.

UNBEATEN

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For religious followers of streetwear and sneaker culture, UNDEFEATED is a household name. Located on South La Brea Avenue across from other Union LA and Stüssy, the store is considered a Nike “partner” store, housing a variety of merchandise like Nike Air Max 90s online, ACG apparel and the latest collaborations. Sacai x Nike. HYPEBEAST had the chance to hear from the brand’s co-founder, James Bond, who spoke about the relationship between the two outposts. “Mark Parker gave us our first collab, it was a white Dunk with the Five Strike logo on the side in an army green colourway,” he said. “That’s when we felt validated by Nike and that we were going to be an important partner moving forward.”

Grove of Nike

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The Nike Grove store is the flagship of Los Angeles and caters to all types of Nike consumers. For Super Bowl weekend, the store set up a special customization station that allowed fans to decorate everything from jerseys to tote bags and even Air Force 1s with NFL graphics and logos. Life-size mannequins dressed in Bengals and Rams uniforms were positioned at the front of the store in keeping with the theme of the sporting event. The second floor was modified with a gaming lounge for patrons to play Madden NFL and the main story featured a henna tattoo and nail art activation as a way to promote the new shoe and apparel collection inspired by the dance of Nike. The sprawling 31,000 square foot space provides a dynamic shopping experience for all of its customers, featuring basketball shoes, apparel, ACG merchandise and Winter Olympics pieces.

@hypebeast #hypebeast: #Nike’s Los Angeles HQ is an employee paradise #hype #new #sneakers #sneakerhead #california #shoe ♬ Intro x Unforgettable – switchdisco

Separately, the first images of the WHO DECIDES WAR x Nike Air Force 1 Low have emerged.

Here’s how to buy it – Footwear News

Mildred F. Ford — Tue, 15 Feb 2022 17:35:03 +0000

If you purchase an independently reviewed product or service through a link on our website, Footwear News may receive an affiliate commission.

Longtime partners Supreme and Nike have a new collaboration on the way.

The legendary streetwear brand has shared its latest lookbook for its upcoming Spring/Summer 22 season and included in the preview the first look at its Nike Shox Ride 2 collaboration. According to the social media account @Dropsbyjay, the sneaker will be available in three different colorways and will cost $190 each.

At the time of publication, only the heel view of the Supreme x Nike Shox Ride 2 was pictured, but the image shows the sneaker donning a stealthy black-based color scheme that’s offset by metallic silver overlay panels on the sides, including on the midfoot Swoosh. Branding.

Additional details include reflective accents on the heel counter which are paired with the classic Shox emblem on the heel tab and a mini Swoosh logo directly below. Confirming that this style was in fact designed in collaboration between the two entities is the series of Supreme branding printed on each of the Shox pods on the midsole.

Ahead of previewing the upcoming Nike Shox Ride 2 collaboration, Supreme and Nike dropped several sneaker collaborations in 2021, including a pair of winter-ready Air Max Goadome styles in January as well as two new iterations of the Cross Trainer Low in October. .

Despite being part of Supreme’s Spring/Summer 22 lookbook, neither party has yet announced a specific release date for the Supreme x Nike Shox Ride 2 collaboration.

In related Nike news, the Swoosh has unveiled their new trio of Air Force 1 Lows designed in honor of Black History Month.

Nike Basketball “Everlasting Love Pack” Valentine’s Day 2022

Mildred F. Ford — Mon, 14 Feb 2022 19:34:46 +0000

Roses are red, violets are blue. Nike Basketball just unveiled the “Everlasting Love Pack” for me and you.

Comprised of current iconic models from LeBron James, Kyrie Irving, Kevin Durant, Giannis Antetokounmpo and Paul George, the hoops-ready collection showcases every athlete’s love for the game of basketball. Dressed in Valentine’s Day-appropriate color palettes, the five “Everlasting Love Pack” options come complete with packaging and slip-on accessories for Cupid. The LeBron 19 and Kyrie Infinity feature spring-appropriate pastels, while the Zoom Freak 3 and PG 6 opt for pops of aqua-related tones. The remaining KD 14 indulges in shades of purple that set the sneaker apart from the bunch, just like the Brooklyn Nets star does with his skills.

All of the aforementioned iconic athletes have, at some point in their careers, expressed what basketball has meant and done to them. These ballers may seem like they have it all, but they’re well aware that even if things were lost, their love for the sport would endure (although Irving’s commitment has been called into question over the past year). As the 2021-22 NBA season nears All-Star break, it’s likely every player will don their friendly Valentine’s Day styles for the rest of February.

Enjoy images of all the gift pairs below and expect the “Everlasting Love” collection to hit the Nike App soon.

For more under the Swoosh umbrella, check out the Air Force 1 Trio of Black History Month 2022.

Or buy

Be sure to follow @kicksfinder for live tweets during the release date.

Nike LeBron 19 “Valentine’s Day”
Release date: February 2022
Color: N/A

Men: $200
Style Code: DH8460-900

Or buy

Be sure to follow @kicksfinder for live tweets during the release date.

Nike Kyrie Infinity “Valentine’s Day”
Release date: 2022
Color: N/A

Men: $130
Style Code: DH5385-900

Or buy

Be sure to follow @kicksfinder for live tweets during the release date.

Nike Zoom Freak 3 “Valentine’s Day”
Release date: 2022
Color: N/A

Men: N/A
Style Code: DH7347-900

Or buy

Be sure to follow @kicksfinder for live tweets during the release date.

Nike PG 6 “Valentine’s Day”
Release date: February 2022
Color: N/A

Men: N/A
Style Code: DH8446-900

Pictures: @nikebasketball

January 2022 Sneaker Resale Report & Analysis – ARCH-USA

Mildred F. Ford — Mon, 14 Feb 2022 15:14:44 +0000

The year-on-year comparison finally reflects the reality of what I would call Unassisted resale vs assisted resale. What do I mean by URS versus ARS? Without assistance, the process of acquiring sneakers through legitimate methods: retail purchase and arbitrage, using sneaker apps to earn elusive and more coveted pairs, buying in bulk, all legitimate without undermining the system with technology, it’s URS. ARS is using bots to seize an excessive amount of inventory of coveted sneakers. I’ve never been an ARS shopper, but while my resale numbers reflect Nike at retail, I have to express that I have access to more shoes than the average person. This is due to my involvement in reselling and strategy development for over 12 years. The average consumer in all likelihood can’t hit the numbers I can and looking at these numbers year over year from January 2021 to January 2022 it becomes apparent that I can’t hit my traditional numbers anymore either. The reasons are important for all of sneaker retail, not just resale.

Decline in sales year over year

I will certainly forget to list many of the factors that explain why the decline was so steep. It’s always better for me to report in a class with questions asked. I will do my best here. In recent reports, I argue that there are not enough new sellers to continue driving resale growth. This statement is not entirely correct. I specify that the resale decreases because I can no longer go to the points of sale and buy pinball sneakers. That doesn’t mean there aren’t new sellers, it just means there’s less inventory to carry. There are a ton of new sellers. Everyone sees the resale of sneakers as the goose that lays the golden egg. The problem is that the goose is sterile. What I have to say is that the wholesaler is dead. Before, I could walk into a store and walk away with ten pairs of sneakers a day. The same policies that have limited me to retail arbitrage have limited others. There are no less sellers. There are more sellers selling fewer sneakers, which will ultimately result in fewer sellers overall, but that’s not the point.

I saw a 72% drop from January 2021 to January 2022. January is notoriously slow, but this January in resale has been brutal. I only sold one non-Nike/Jordan Brand sneaker, the ASCIS Noosa Tri 13. I could have sold more, but policies prevented me from buying multiple pairs. There were also fewer sneakers that could be resold in stock. The consumer spends. Don’t confuse availability with declining sales. People are buying, but inventory is low on the resale and retail side. Remember I say low inventory ONLY on sneakers that are resold at retail. Stores have more than enough products. They don’t have as many Nike and Jordan branding, but the walls are filled. The stores, according to store managers, are doing well. Why is resale slow?

Store policies limited the number of shoes that could be purchased. Regardless if the shoe is on sale, shoppers are relegated to one sneaker, one style per purchase. Dealers compensate for this when a sneaker is hot by walking out of the store and returning with cash to make more purchases. (I agree, it’s clunky. DMs and auditors review the transaction to make sure managers are adhering to company policies.) Resellers also work as a team to compensate for this.
In-store raffles on apps weren’t as plentiful, and with more stockists trying on sneakers that will be resold, winning a raffle is more miss than success.
Fewer “resale” styles available means fewer sales. The shoes are not on sale. Those using the arbitrage model cannot find enough profit even on the few markdown shoes.
Store managers allow their employees to buy sneakers that are not picked up in the raffle. Dealers fight employees for sneakers. (I’m adding a section below titled PSX, before StockX to explain how resale has changed due to employee purchases.)
Sneaker stocks readily available last year are extremely low this year. In the next section I’m going to list my best selling sneakers and it will be obvious that even with the connections I have to buy (Memphis has a lot of people trying to resell and failing so I get a ton of consignment) the availability of sneakers even in my consignment chain, is low. It’s because there are even more people buying the same way I always have. I could say it’s a symptom of my hope to be able to build a version of Stadium Goods or Flight Club. I trained many people Pre-StockX. These people learned and instead of sticking with me to help build a multi-million dollar business, they left to build their own thousand dollar businesses. Over the years I have spawned at least 20 dealers, the teaching has come back to haunt me in this business.

January is for fitness

The post-holiday sales model is still skewed in favor of fitness shoes. While larger analysts view classic Nike shoes like the Huarache and Air Max sneakers as casual, the reality is that the everyday consumer uses these shoes for fitness. That’s not to say the usual suspects haven’t shown up. The Air Jordan 1 in its variety of flavors remained the top-selling sneaker, along with the Blazer and the Air Force 1. After those three pairs, the entire roster was built on performance.

Average selling price/pre-stockX Discussion

This is perhaps the most interesting section. Because trendy sneakers were not readily available, I used a different strategy on StockX. This strategy allowed me to be more patient on sneakers that no one would usually associate with resale. The resale price has been trending down for years, but I have to wonder now if it was because I had access to more products? It’s not rhetorical. The answer is yes. For me, when sneakers are plentiful and easy to get, my strategy is all about speed. When inventory isn’t as readily available, the strategy is patience, even on unhyped sneakers. I understand this because I had been on Amazon for so long, but never really gave StockX a chance to see if it could be more like Amazon. What do I mean by that? At retail, shoes are stored and when people shop, they buy. Pre-StockX reselling was built around searching when you couldn’t find the product that was selling fast. While I said the consumer on StockX is changing, I did so based on speed and the assumption that the StockX consumer would not spend retail on unhyped sneakers.

Average sale price January 2022: $120.95

versus | eBay, Amazon, or StockX RRA September 2021 Part 2: Number of Sneakers Sold and Average Price – ARCH-USA

Last fall, when I used Amazon for a short time, my average price went up. You can find this number in the link above. Why is this important? Amazon resale prices are much higher, but selling there takes risk and patience. Pre-StockX using eBay and Amazon generated higher resale, but after this January I see StockX really becoming a bigger platform with some consumers similar to Amazon. The StockX buyer will buy sneakers at retail, around and above on sneakers you wouldn’t expect. In the top 10 shoes sold, I have the Pegasus listed with 4. Another sneaker that sold 4 pairs was the Jordan MA2. I also sold the React SFB Carbon Low, the Little Posite One and the Jordan Series .01. Based on my yearly breakdown of price tiers, if I were to predict where I sold the most sneakers in January by tier, I guess it was between 100 and 150:

My guess was correct. With an average price of 120, that’s obvious, but compared to 2021 overall, it bodes well for margins and to be honest, it bodes well for StockX as a market. The problem is that I am a single seller. My inventory is not built like most people who go into resale or most people who buy wholesale for their stores. Most stores, without Nike accounts that operate on consignment, will never accept the top 4-10 sneakers I have on my list. They just don’t want it. They only want Air Force 1s and Jordans. This may be a space I only operate in for StockX, which is why I was able to work this way.

There are several ways to process this data, but it would require specific questions to dig deeper into the numbers. If you would like to request a consultation to review the information in more detail, here is my consultation button:

arch Consultation and discussion

Sneaker Press Release Updates February 5, 2022

Mildred F. Ford — Fri, 11 Feb 2022 23:31:09 +0000

As February 14 approaches, a lot of attention has been paid to Valentine’s Day sneakers, but some of the biggest players in the industry have also teased more shoe options for the rest of 2022.

Whether you like it or not, it’s very likely that you’ve heard of Ye – the former known as ‘Kanye West’ – over the past week as he has brought up personal issues as if he was paid to do so. On the footwear front, the 44-year-old has indirectly confirmed a handful of adidas Yeezy restocks that have both savvy and casual consumers excited. Although models like the Yeezy 350 v2 and Yeezy Slides were included less frequently in the brand’s lineup in the latter half of 2021, upcoming release dates suggest their hiatus is over.

A far cry from any Three Stripes branding, the New Balance 550 appeared in an all-black colorway for the first time since its reintegration into the company’s mainline product line in December 2020. Plus, four of the original revival styles loaded onto the brand’s online store in the United States for restocking on Tuesday, February 15. Grips of Air Jordan 1s (in all versions) have also surfaced, as has the nearly identical Nike Dunk. NIKE, Inc. also announced that the Doernbecher Freestyle XVII Collection will be unveiled on Friday, February 25. With the help of seven young patients from OHSU Doernbecher Children’s Hospital, the North American conglomerate will offer several silhouettes to help raise funds for the life-changing service provided by the Oregon-based clinic.

For a look at all that and more, check out our top headlines from February 5 through February 11 below.

Nike Doernbecher Freestyle 2022 Kit Unveiled February 25
Including the Air Jordan 5 Low.
READ MORE: 2022 Nike Doernbecher

First look at the Air Jordan 6 “Red Oreo”
More “Varsity Red” than “Carmine”.
READ MORE: Red Oreo Jordan 6
READ MORE: Jordan 4 Blank Canvas
READ MORE: Sport Blue Jordan 36
READ MORE: Reggie Miller Jordan 14

Yeezy Restocks Abundantly for Spring 2022
Everyone eats.
READ MORE: Dazzling Blue Yeezy 350
READ MORE: Yeezy 350 red
READ MORE: Waverunner Restock
READ MORE: Core Red Yeezy 350 v2
READ MORE: Oreo 350 v2
READ MORE: YZY BSKTBL reflective knit
READ MORE: Yeezy 450 Cinder

This week in the Air Jordan 1
Still going strong.
READ MORE: Light Curry Jordan 1 GORE-TEX
READ MORE: Turquoise Mint Jordan 1 Mid
READ MORE: Jordan 1 Mid Reptile Leather
READ MORE: Pomegranate Blue Jordan 1 Low

First look at the Nike Dunk High “UNC”
Never fail.
READ MORE: UNC Nike Dunk High
READ MORE: New York Mets SB Dunk High
READ MORE: PASS~PORT Nike Dunk High
READ MORE: Chocolate Nike Dunk High
READ MORE: Athletic Club Dunk High
READ MORE: Avocado Dunk Low

Nike Brings Alternate Seattle Mariners Colorways To The Air Griffey Max 1
Why hadn’t this been done before?
READ MORE: Aqua Air Max Griffeys
READ MORE: Wheat Air Max Griffeys

New Balance 550 restocking in progress
Stay away, robots.
READ MORE: Black New Balance 550
READ MORE: New Balance 550 restock
READ MORE: New Balance KAWHI 2
READ MORE: Enhanced Legacy Pack New Balance XC-72
READ MORE: New Balance Masquerade 2002R
READ MORE: History of the New Balance 550

This Week in Nike Basketball Valentine’s Shoes
Love is on the ground.
READ MORE: LeBron Valentine’s Day 19
READ MORE: Valentine’s Day PG 6
READ MORE: Valentine’s Day Zoom Freak 3
READ MORE: Valentine’s Day Kyrie 8

Louis Vuitton x Air Force 1 surpasses $25 million in auction
For the benefit of the “POST-MODERN” scholarship fund.
READ MORE: Louis Vuitton Air Force 1 results

Serena Williams Flips Hair Modeling Miniskirt With Nike x Off-White – Footwear News

Mildred F. Ford — Tue, 08 Feb 2022 17:16:40 +0000

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Serena Williams kills Monday with a flick.

The four-time Olympic gold medalist shared a photo on Instagram showing off pieces from her clothing line, S by Serena. For the outfit, Williams wore a black t-shirt with sleek cutouts at the neckline, paired with a black and white abstract print skirt that accented the top in a chic, ruffled way. She accessorized with a delicate gold bracelet for a touch of shine.

To ground it all, Williams opted for a pair of black Nike x Off-White Air Force 1 low-top sneakers that feature late Off-White Creative Director Virgil Abloh’s signature quotes and a stitched Nike Swoosh. The shoes are $1,895 on Farfetch.com.

The Nike x Off-White The 10th low-top sneakers: Air Force 1.

CREDIT: Farfetch

For Williams’ essential style, she has both trendy and classic taste that inspires her to wear alluring and chic pieces. For example, recently she wore Fendi fluttery wedge boots and a monochromatic black outfit for a dance, and she also wore a neutral-colored asymmetrical dress for a simple and clean outfit.

Williams has collaborated with Nike on his own Air Force 1 sneaker and even had his own collaborative Air Max sandals. The Nike ambassador also collaborated with Stuart Weitzman to create her own selection of SW staples.

Click through the gallery to see Williams’ best street style over the years.

Slip on a pair of black sneakers for a sporty look.