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If there’s ever a time for brands to play the creativity card, it’s for the holidays. One in particular that receives the treatment of lovers is Valentine’s Day, and Nike is always at the forefront. To add to this year’s festivities, the Swoosh is releasing a special Air Jordan 1 Mid for the tender-hearted.
Nike is pretty consistent with their V-Day sneakers, dressing them up in pinks and tasteful details like love letters, feathers, and heart designs. This sneaker is much quieter than the hot pink mess of a Dunk that also received the Valentine’s Day treatment this year and features a design inspired by bouquets of flowers.
Play Cupid – Tumbled white leather and mesh cover the base, while the overlays are done in sultry pinks and purples. The iridescent red echoes the elongated Swoosh and Air Jordan logos, and the Jumpman tongue follows suit with its signature orange. The icing on the cake comes through the heel of the sneaker, which gives way to a bouquet of three roses. The pinks appear in different shades and give the Mid a little something extra to love.
Based on the popularity of previous Nike Valentine’s Day sneakers, it’s safe to assume that the Mid will be picked up quickly. While the brand tends to stick with classic silhouettes like the Air Force 1, Dunk, and Air Max for its Valentine’s Day releases, the dip in Air Jordans could add to its appeal and price tag. It’s going to be coveted for sure, but it’s better to have loved and lost (on an offer) than not at all.
There is no confirmed release date yet, but keep an eye out for the weeks to come. The holidays are just around the corner and what better way to show your care than a bunch of sneakers?
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