The North Face launches Care collection for outdoor products
The American outdoor brand The North Face launched its first Care collection with the support of the Dutch brand DFNS. It consists of six different products for the care of outdoor clothing and footwear and aims to extend the life of the products while reducing their ecological footprint.
The “Footwear Protector”, the “Footwear Refresher”, the “Apparel Launder” and the “Apparel Protector” were designed to make the otherwise environmentally harmful washing and drying process more efficient, gentler and also more durable in the long term, while “Tech & Down Wash” and “Water & Stain Repellent” gently cleans, protects and waterproofs sensitive technical materials without compromising the breathability or insulation of outdoor products.
Solutions concentrated in recycled PET bottles
“The products in the Care collection are full of innovative and environmentally friendly solutions that allow adventurers to take care of their equipment in a sustainable way and extend the life of the product while protecting the world around us,” said stated The North Face in a press release.
All Care products are packaged in DFNS Airopacks, the world’s first compressed air plastic bottles made from recycled PET, or Airopack bottles, which save 50.3% in carbon emissions compared to conventional aerosols, and are certified with the Global GreenTag.
“Concentrated solutions are more environmentally friendly than traditional products, while integrated innovative dosing systems reduce waste and ensure reliable washing every time,” added The North Face.
The North Face Care collection supported by DFNS will be available in the outdoor brand’s stores in Europe and North America from fall / winter 2021. No pricing details have yet been released.