Trainers can fetch hundreds of thousands of books from collectors

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These Nike Air Max 720 sneakers are on sale for £ 25
These Nike Air Max 720 sneakers are on sale for £ 25

Like me, I’m sure you’ve been training hard for this weekend’s London Marathon, postponed from its usual April date. Yes, I think I’ll get through the TV show without forcing anything!

What would real runners be without a good pair of sneakers? Leaping forward in design, space age materials and, of course, celebrity-endorsed cool every year, sneakers and sneakers are now ultra-desirable collectibles that can literally make you a fortune, far in all respects from the flabby sneakers of my youth. .

The sneaker market is so young that anything pre-2001 is considered vintage (I know). Sneakers are now a luxury item, like classic cars and fine wines. They even have their own purse!

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The most sought-after contemporary sneakers are those created by companies in partnership with artists and celebrities, like rap superstar Kanye West, the mastermind behind the ‘Yeezy’ brand.

The demand for these collaborations is so high that the entire raffle is often sold out within minutes using a lottery system – with non-refundable deposits just for entering.

The original and unworn Nike Air Jordans from the 1980s are still the most demanded vintage sneakers on the market. They sell for up to £ 4,000, with some limited edition models fetching £ 21,000. With high-profile collaborations, Nike often makes headlines, but Puma, Adidas, Vans and Converse are all brands to watch.

However, before you start looking at the shoe rack, “fresh out of the box” condition is paramount – unless they are very special, most collectors won’t consider anything pre-worn. We rarely have sneakers in the middle, but currently we have these Nike Air Max 720 sneakers. Unusual and interesting due to the green glitter incorporated into their soles, they are on sale for £ 25.

Rather than chasing the latest versions, a tip is to look back. With most retro shoppers currently focusing on the 1980s and 1990s, savvy collectors stocking up on 1970s sneakers might have a good comeback when attention turns in that direction.

The highest price achieved (so far) was for a pair of Nike Waffle Racing Flat ‘Moon Shoes’ from 1972 at New York Sotheby’s in 2019. One of 12 pairs handcrafted by the co-founder from the new Nike company, Bill Bowerman, he even used a waffle iron to make the sole. Recovering almost half a million dollars is a world record.


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