Travis Scott and Nike working on more hype Air Jordan 1 Low sneakers
Travis Scott continues his reign as king of collaborations with another Nike sneaker. Along with the rapper’s iconic Reverse Swooshes, more Air Jordan 1 Low shoes are set to release next year – colors and release dates have yet to be announced.
Yet the mere mention of another Scott-Nike partnership is enough to cause a frenzy among the hypebeasts. Its latest Air Jordan 1 Low, which combines the classic Nike silhouette with the stylish Fragment design, is one of the hottest shoes of the year: the model sells for over $ 1,000 and some pairs are said to have been stolen during a delivery. Consumers can’t seem to get enough of Scott’s exclusive sneakers – and as a result, the rapper and Nike are pumping shoes at a relentless pace.
What will come – La Flame has already racked up 10 Nike collaborations in 2021 alone. He released his latest Air Jordan Low, as well as a High version to match Fragment, a Jordan 6 “British Khaki”, and teased five next Air Max 1s as well. than a retro Air Trainer 1 Mid. Another Air Jordan 1, covered in animal prints, is also expected by the end of the year. With more Air Jordan 1 Low models being rumored, it doesn’t look like Scott will slow down in 2022.
With the other models surely gearing up for next year, we can expect Scott’s low top sneaker to feature three colors accented by his inverted Swooshes. Wing embroidery, co-branded tongues and heels, and printed insoles will complete their upcoming Air Jordan 1 Lows.
Is Scott sold? – At the rate consumers buy, resell and promote Scott’s partnerships, it’s possible that his shoes will soon become mainstream. As the rapper takes advantage of the exclusivity of his name, his continued collaborations are starting to wear consumers down: Much like Nike’s Dunk – for which Scott helped fuel demand – co-branded sneakers have been nearly impossible to obtain, frustratingly. customers and lose the call. Besides, what makes a collaboration special if there are already many others following it?
As Scott continues to point at Nike, he needs to make sure that each of his sneakers has meaning beyond resale prices and exclusivity. What makes a shoe great is its history and design, not someone’s name.