Want those sold-out Yeezys? Head to Harrods
Interest in sneakers is at an all time high (the industry is worth $ 66 billion according to Forbes) and putting your feet in a pair that you really want is no easy task. Take for example Dior’s Air Jordan 2019 hookup, which was capped at 8,500 pairs. Not only are the shoes extremely hard to find in 2021, a pair will set you back £ 23,000 on resale sites like Stock X and Farfetch. Riccardo Tisci’s Nike Air Force One? Don’t expect to see those lurking around the corner from your local Schuh.
There is, however, one place you can head to grab those grilled sneaks that you just can’t find anywhere else. Indeed, the world’s largest online sneaker consignment store, The Edit LDN, has just opened a physical store in Harrods.
The new 2,000-square-foot boutique, which is the first of its kind within the walls of the London department store, will sell iconic shoes you might have already missed, as well as other sought-after clothing (think Supreme lighters and pistol). Nerf by Travis Scott), on certain in-store drop-off dates only.
The wide range of sneakers on offer includes the much sought-after Jordan 1 High Trophy Room, which was limited to just 12,000 pairs when it was released earlier this year. There’s also Virgil Abloh’s creamy Jordan 4 Off-White Sail up for grabs, as well as the Jordan 4 Kaws Retro, which was a smash hit when it went on sale in March 2017. For avid Nike collectors, there is There is an impressive line-up of Dunks, including the must-have Nike Dunk Low ‘Michigan’ and the Dunk Low ‘University Blue’.
There’s also an unrivaled range of Kanye West’s Yeezy designs spanning an entire wall, which is arguably what will draw most sneakerheads to the space. Ye fans can set foot in the Adidas Yeezy 350 V2 in ‘Black / Red’, the Adidas Yeezy 500 Taupe Light and even the Kim Kardashian-approved Adidas Yeezy Slider, which is available in a range of colourways including ‘Glow Green’, ‘Enflame’, ‘Core’, ‘Soot’, ‘Pure’ and ‘Resin’.
Moses Rashid, Founder and CEO of The Edit LDN, says, “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world. Being the first sneaker reseller at Harrods is a proud moment and a milestone for the company and it’s great to see a global mega brand enter the sneaker market, plus we are the catalyst for get there.
Open from today, The Edit LDN is located in the men’s shoe lounge on the second floor of Harrods.
Expect queues. Big queues.
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